Pink Sand Spirits, Co.: A Tropical Lifestyle Beverage Brand, 40 Years in the Making

Before the internet, before cell phones and Google Maps, a five-year-old Pablo Conde and his family took a trip to Eleuthera—a little-known island in The Bahamas to the outside world. What they found was a place of magic and discovery: stumbling through the brush to uncover untouched pink sand beaches, diving for fish, cooking freshly caught lobster over an open fire on the shore, and meeting the warmest, most welcoming people. With its old-world charm and undeniable warmth, it was a different way of life—a true sense of family, connection, and adventure. At five, memories fade, but feelings last forever, and Pablo never forgot how that moment felt. He wanted to hold onto that feeling forever.

Over the years, Pablo returned to The Bahamas again and again, eventually expanding his travels throughout the Caribbean—exploring hidden coves, storied beach bars, and the effortless rhythm of island life. Each journey was a lesson in balance: the art of slowing down, the joy of a well-crafted cocktail, and the magic of a setting sun over crystal-clear waters. But along the way, he realized something was missing. There wasn’t a brand that truly captured the refined essence of the island experience.

Through conversations with locals and fellow travelers, he discovered he wasn’t alone. People were craving something different—an elevated drinking experience that offered a true sense of place, a local connection, and something cleaner, smoother, and better for you. Determined to bring this vision to life, he set out to create something special: a brand that embodied the essence of both living and vacationing on the islands.

From this idea, Pink Sand Spirits, Co. was born. It began with the absolute best vodka, the smoothest white rum in the world, the perfectly blended botanical gin, and the most refined tequila. Then, Pink Sand redefined the category with its clean, extract-infused varietals—Island Citrus Vodka, Pineapple Mint Rum, Hibiscus Gin, and the upcoming Grapefruit Tequila—each reflecting the vibrant flavors and laid-back sophistication of the Caribbean.

Building on this foundation, Pink Sand introduced the most refreshing ready-to-drink seltzers, expertly blending real spirits, real fruit extracts, and fresh fruit juice for an effortless taste of paradise. Each sip recalls a sunset toast in St. Barths, a slow afternoon in Harbour Island, or a beachside celebration in Martinique.

But Pink Sand is more than a drink—it’s an immersive escape. From its vibrant yet refined branding to the chill of the can in your hand and the first sip that instantly transports you to a sun-drenched beach, every detail is designed to help you see, touch, feel, and taste the islands.

Pink Sand was inspired not just by the beauty of the islands but by the people—their warmth, hospitality, and unshakable spirit. More than just a brand, it’s a movement born out of love for the Caribbean’s culture and way of life. Through Pink Sand, the founders are committed to giving back and supporting local education programs that uplift communities and ensure the islands continue to thrive for generations to come.

“Every island has a story,” says Conde. “We wanted to bottle that feeling—the sun, the sea, and the unforgettable moments in between. It’s about capturing the spirit of the islands, the places we’ve fallen in love with, and sharing those experiences with the world.”

Now available in The Bahamas and soon throughout the greater Caribbean, Pink Sand Spirits, Co. brings the rhythm of the islands wherever you are.

To learn more, visit pinksandspirits.co.