NORTHROP & JOHNSON PARTNERS WITH CHAI RUM

The Akal family migrated to the West Indies from India four generations ago, bringing with it its highly regarded tea. After generations of a lifestyle associated with tea and the Caribbean, the family house recognized the opportunity to forge the world’s first and only Chai Rum, an entirely new category of luxury rum.

Bridging more than 400 years of history, AKAL Chai Rum’s sprawling tale unites the 17th century India of the East with the Caribbean of the West. The result of a chance meeting upon the oceans, it is the improbable marriage of the delicate and complex tea plant with the robust sugarcane grass. Encompassing more than fifteen exotic flowers and botanicals through a secret method, Chai Rum transforms what was once regarded as simple and sweet into something complex and utterly sophisticated. Rum has finally come of age.

This sophisticated sipping product is best enjoyed neat. It may be served in a brandy snifter either warmed or at room temperature or in a double old fashioned, with a large block of ice.

“The partnership with Chai Rum seems like a natural one,” said Northrop & Johnson COO Daniel Ziriakus. “Rum has an inherent maritime tradition; as does Northrop & Johnson. This type of high-end, upscale rum is perfect for the yachting lifestyle. It is exceptionally well suited for sipping on the aft deck during a charter or enjoying during a meal onboard your yacht with family and friends. We are thrilled to welcome AKAL Chai Rum as a global strategic partner and to offer the product to our clients and friends at all of Northrop & Johnson’s international yachting and luxury events around the world.”

It is with great pleasure that we introduce you to “the official luxury rum of superyachts.”

For more information on Northrop & Johnson’s global strategic partnership with Chai Rum, please contact PR@NorthropandJohnson.com.