My Present
I’m Northrop & Johnson Strategic Partnership Manager/ Advertising Director Edward Celata. My hybrid skill set blends luxury marketing, events, digital media and technology, content marketing and social commerce innovation. My unique perspective and passion for driving market-defining solutions create strategic paths to success for brands, platforms, users and consumers.
I sit on several Advisory Boards and lend my experience and vision to social commerce incubators.
My Past
I grew up in Boston, Massachusetts, but moved to New York City for university. I am an alumnus of New York University with a degree in Communications. I began my career in media sales, marketing and events. The early foundation of which included senior marketing roles at Esquire, Bon Appetite, Men’s Health and Vogue Magazines. In 2018, my husband was recruited to work with a family office in Palm Beach, and I was very excited to pack up and move South.
After moving to the area, I entered an exciting industry with a significant presence here. Plus, the combination of yacht design, artistry, engineering and innovation of super yachts is very attractive. That is when I began serving Media Sales and Partnerships at BOAT International.
Before my yachting experience, I served as Vice President at rewardStyle, the largest invitation-only, end-to-end content monetization platform for top-tier digital style Influencers. During my tenure, the company launched LIKEtoKNOW.it, a shopping discovery app that instantly lets consumers purchase from their favorite influencers.
I also worked as Luxury Advertising Sales Director at The New York Times, where I built value for this world-class organization as Director of Business Development for The R&D Ventures Group, the commercial arm of the in-house tech think tank. The team’s futurist mission looked beyond the next product cycle and identified trends and technologies that would emerge in the mid-term, three to five years.
My Future
I am looking forward to the exciting experiences available within a leading brokerage organization.
My Motto
More is always More
My Outside-office Life
I Live in Palm Beach, Florida, and enjoy travel, art, Broadway shows and great disco. I speak some Italian, am learning French, and make it a point to dance at least once a week.
Fast Facts
I finally made it out of NYC in one piece to live in sunny Florida
I can moonwalk, just like MJ
I fully expect to see all the wonders of the world one day
My guilty pleasures are French Fries on Pizza (don’t knock it till you’ve tried it) and a perfect Manhattan: Maker’s, up, cherry, stirred
