An introduction overview of twin surveys of Northrop & Johnson UHNW customers and yacht brokers.
The Northrop & Johnson UHNW Luxury Market Outlook is a luxury market report of surveys conducted on ultra high net worth customers and luxury yacht brokers to help marketers further engage more ultra high net worth (UHNW) consumers. While small in number (estimated at just over 500,000), the purchasing power of ultra high net worth individuals and the businesses they control have a large impact on industries. The surveys cover a range of topics including: wealth, hobbies, travel, media, and yachting. You will find data on lifestyle interests, from collecting cars, art and wines, to fashion, watches, jewelry and sports, including team ownership. The UHNW report also highlights leaders from across luxury and business and their successes with client acquisition and retention. The data covers everything from social media usage by ultra-high-net-worth individuals, to insights, trends and preferences of the affluent and those that count them as customers. These reports should prove to be an invaluable treasure trove of information.
An introduction overview of twin surveys of Northrop & Johnson UHNW customers and yacht brokers.
Report from ultra high net worth individuals and yacht broker surveys covering topics on sources of wealth, explanations, expanded insights, and statistics.
Report from ultra high net worth individuals and yacht broker surveys on media usage, social media, and traditional media platforms.
Report from ultra high net worth individuals and yacht broker surveys on emerging lifestyle needs in yachting and luxury travel.
Report from ultra high net worth individuals and yacht broker surveys on future luxury travel plans.
Report from ultra high net worth individuals and yacht broker surveys covering information on the current state of yacht sales and charters.
Final analysis and notable conclusions from surveys on ultra high net worth individuals and yacht brokers.
Northrop & Johnson Content Marketing & Events Manager Janine St.Denis has spent more than a decade working in the yachting industry.