How to Sell Your Superyacht

Once you have decided to sell your yacht, the first step is to appoint a yacht broker, or central agent. A good yacht broker will have detailed knowledge of the market, be abreast of market performance and be able to provide accurate reports. They will have access to an extensive database of brokers worldwide to whom they will present your yacht as well as support from a strong marketing team to help increase the yacht’s profile. Throughout the sales period, your broker will be on hand to provide the vital link between you, the captain and potential buyers, managing all the details, including engaging and qualifying prospective buyers, viewings, price negotiations, sea trials, surveys and contracts.

Any client selling a yacht obviously wants to receive the maximum price. Northrop & Johnson’s team of professional brokers are highly experienced in the sale and purchase market and will undertake a thorough evaluation of your yacht before advising on the asking price and pricing strategy. With their expertise, combined with the vast experience of more than 40 brokers around the world, plus our database of thousands of sold yachts, your broker can accurately advise you on a realistic asking price based on market conditions.

A Northrop & Johnson broker will not just tell you what you want to hear, overvaluing your yacht and then recommending price reduction after price reduction. Some seemingly similar yachts to your own may have considerably different values and sales potential, but remember every yacht is unique and has its own unique selling points. While the price has to be right, Northrop & Johnson is focused on extracting the strongest possible features and conveying them against a price that maximizes your yacht’s value.

Once appointed as your representative, your Northrop & Johnson broker will make sure that your yacht is marketed efficiently with accurate information and the best marketing materials. They will prepare a detailed and informative package on your yacht, based on personal visits and information obtained from the captain and crew. This package will highlight all aspects of the yacht’s equipment and performance, highlighting the market niche for your yacht. Your broker will then contact potential buyers from our extensive database of previous owners and buyers, as well as current owners and clients who are looking to buy. They also will circulate the yacht’s details to their brokerage contacts worldwide.

Northrop & Johnson engages in both traditional marketing activities and innovative digital campaigns to ensure your yacht is marketing effectively. From extensive advertising in yachting and lifestyle media, and our own in-house publications, including Navigator and Embark, to maximum exposure on our website, our pioneering marketing approach has positioned us at the forefront of the yachting market. Working closely with SEO agencies, your yacht will gain maximum exposure to anyone looking to purchase a luxury superyacht.

Your broker will be on hand to assist with coordinating events such as boat shows, open houses and non-industry luxury events. Northrop & Johnson also work with strategic partners around the world to promote your yacht to targeted audiences.

Once a buyer is found, your broker will guide you through the negotiation phase, ensuring that all documentation is up to date before finalizing the purchase agreement, sea trial and final paperwork. Northrop & Johnson’s brokers have an unrivaled reputation for honest dealing and have proved themselves time and time again with their abilities to negotiate at the highest levels. Our impressive record is a testament to our steadfast promise to deliver the best, assuring results for you when selling your yacht.